Learn About Us

Keen Feeders Limited was established in January 2006 in Arusha, Tanzania, and has been a leader in the agricultural inputs industry for over 18 years. We are driven by a commitment to quality, which is deeply rooted in our company’s heritage. From foliar fertilizers to animal feeds, our products are designed to enhance agricultural productivity and support farmers across the country.

"Success in agriculture begins with a single seed, nurtured with care, innovation, and dedication. At Keen Feeders, we’ve built our journey on the belief that every farmer deserves access to the tools and products needed to thrive, ensuring better harvests today and a brighter future tomorrow."
Alfred Massawe
Founder & CEO

Our Commitment

Our commitment extends to promoting sustainable farming practices that support both farmers and the environment, ensuring long-term agricultural viability. With a focus on exceptional customer service, we aim to build lasting trust and satisfaction, making us a reliable partner for every farmer’s journey to success.

Our Vision

To become the leading supplier of agricultural inputs in Africa by empowering farmers with access to high-quality products and promoting good agricultural practices.

Our Mission

To strengthen agricultural communities by offering superior products and outstanding customer service, while continuously driving innovation and sustainability.

Management

Alfred Massawe

Founder & CEO

Leads the vision, strategy, and overall operations of the company to drive growth and innovation.

Stella A. Massawe

Director

Provides strategic guidance and oversight to ensure the company achieves its mission and long-term goals.

Our Success Team

Jansen Massawe

Director of finance

Yasinta Pantaleo

Head Of Human Resources

Innocent Meney

Head Of Sales and Marketing

Happy Kamasho

Chief Accountant

Felix Njumbi

Logistics Manager

Michael Chami

Store and Inventory Manager